Mazda Motor Corporation (MMC), announced that they start producing a compact crossover SUV, the 2017 Mazda CX-3 for the first time in Hofu plant. With the launch of the 2017 Mazda CX-3, they hope to increase sales of the SUV globally. Hofu Plant itself into a third plant that produces the Mazda CX-3, following the Ujina (Hiroshima), Auto Alliance (Thailand).
The Ujina Plant which is the first domestic factory of Mazda, is currently producing the CX-5 and CX-9. Moving the production of 2017 Mazda CX-3 to Hofu, said the proliferation of companies in the procurement of products, especially their SUV.
Mazda has a goal to create a flexible production system. This is to increase production of the vehicle by up to 50 percent. They also hope to be able to meet the total global sales target of 1.65 million vehicles.
“We aim to create a production system that gives us more flexibility in terms of fabrication and models. With this, we can arrange vehicles to be accepted by the customer as soon as possible,” said Masatoshi Maruyama, Managing Executive Officer of Mazda.
According to him, this step also reinforces a stronger foundation for Mazda’s business in the automotive world. By producing quality vehicles and high technology, they hope to have a strong emotional connection with customers.